Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
sponsorship deal and product placement with American Idol . 2. Bombardier Recreational Products produced a ...
Additional Information
Search filters
Refine your search:
By Publication
- PR Week UK (1)
- PR Week USA (2)
By Industry Sector
- Arts & Entertainment (1)
- Consumer Goods (2)
- Food & Beverage Manufacturers (1)
- Media (1)
- Technology (1)
Content
Search results for "IDOL"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""IDOL"" again in:
Jobs | Agency Showcase | Ad creativeTea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
buzz, e-mail marketing, and American Idol . We used to have a shotgun approach to marketing tea ...
Celeb-driven ads generate more news
19 Apr 2002
recruits Britney Spears and Pop Idol runner-up Gareth Gates. England football boss Sven Goran Eriksson ...
