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Malibu launches VIP-themed Facebook app as part of summer style activity

23 May 2012 | by Sarah Shearman

receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...

Will product placement take branded content to the next level?

21 Oct 2011 | by David Benady

, where, for example, American Idol judges drink from Coca-Cola-branded cups. Mark Boyd, founder of TV ...

The history of advertising 23: The Seymour

01 Sep 2011

adman in this country," he said of his idol. ...

Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston

01 Jul 2011 | by Rachel Barnes

home inspired by the songs of his music idol Whitney Houston. 'Anyone who knows me, knows that I'm ...

Media Lifeline: Simon Cowell

19 May 2011 | by Staff

Fuller-created ITV talent-contest-cum-reality-show, Pop Idol. September 2004: He's an instant success as a ...

125 years of Coke: From Atlanta to Facebook

13 May 2011 | by Nicola Clark

show American Idol, in which branded cups graced the judges' tabletop. In 1993 , the Coca-Cola ...

Brand Health Check: Britain's Got Talent

12 May 2011 | by Rachel Barnes

contests is changing. American Idol now has Steven Tyler and Jennifer Lopez; Simon Cowell has left Britain ...

Ford unveils first global ad campaign for the Focus

25 Feb 2011 | by Alex Brownsell

) during TV talent contest 'American Idol', and rolls out in the UK and Europe in mid-March. The ...

New York Bakery Co brings the Naked Cowboy to UK

20 Jan 2011 | by Katherine Levy

, spawned from previous auditions on American and Australian Idol, and has appeared in a music video for ...

The Year Ahead for ... Content

14 Jan 2011

recently when a producer confided he had been approached to create a Window Fitter Idol format. Despite ...

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