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Yellow Pages uses subway show to build momentum

23 May 2007 | by Ted McKenna

team chose singer-songwriter Jewel, a recent American Idol guest judge, to put on a private concert ...

SNA voting contest touts nutritional lunch options

04 Apr 2007 | by Jen Adams

Taking a cue from the American Idol craze, the School Nutrition Association (SNA), a nonprofit

P&G turns heads with latest rebranding push

12 Mar 2007 | by Michael Bush

a record label or American Idol and we can make this concept really, really big. The consumer ...

Fake punch no Shore shot for 'weasel'

13 Dec 2006 | by Hamilton Nolan

idol. But instead of fading into the limelight and becoming a sanitation worker or something equally ...

Don't dismiss bond-boosting potential of annual meetings

12 Jun 2006 | by Fred Bratman

's culture. The recent winner of American Idol even performed. This effort is made more admirable in ...

OP-ED: Building up a brand today requires expanding upon the PR of the past

14 Jul 2003 | by Madeline DeVries

; a finalist on American Idol says she gets her clothes from Old Navy, and off you go. These ...

 

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