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University comms reinforce ‘Baby Einstein' study

21 Aug 2007 | by Marc Longpre

watching American Idol is better for infants than no television at all. The university responded to that ...

OPEN aids female entrepreneurs

18 Jun 2007 | by Tanya Lewis

revenue, Schroeder says. It allowed women to attend an event that s sort of like American Idol meets ...

Yellow Pages uses subway show to build momentum

23 May 2007 | by Ted McKenna

team chose singer-songwriter Jewel, a recent American Idol guest judge, to put on a private concert ...

'Apprentice' may be over, but product placement will live on

17 May 2007 | by Irene Chang

if it s The Apprentice , that s where we need to go. American Idol , Queer Eye for the Straight ...

Marketers' goal should be the kind of action 'Idol' motivates

09 Apr 2007 | by Julia Hood

Hatch. Six seasons along, and the American Idol momentum still hasn t waned. I m not a fan, but it ...

SNA voting contest touts nutritional lunch options

04 Apr 2007 | by Jen Adams

Taking a cue from the American Idol craze, the School Nutrition Association (SNA), a nonprofit

P&G turns heads with latest rebranding push

12 Mar 2007 | by Michael Bush

a record label or American Idol and we can make this concept really, really big. The consumer ...

Online world at your fingertips

02 Mar 2007 | by Tonya Garcia

hats. At American Idol tryouts in different cities, we took Polaroids of people with the gnome. You ...

Grammy Awards follow in the footsteps of 'Idol'

18 Jan 2007 | by Randi Schmelzer

formula that has made American Idol a success - The National Academy of Recording Arts & Sciences (NARAS...into the episode of American Idol that aired opposite the Grammys, according to Nielsen Media ...

Fake punch no Shore shot for 'weasel'

13 Dec 2006 | by Hamilton Nolan

idol. But instead of fading into the limelight and becoming a sanitation worker or something equally ...

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