Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, where, for example, American Idol judges drink from Coca-Cola-branded cups. Mark Boyd, founder of TV ...
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Search results for "IDOL"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""IDOL"" again in:
Jobs | Agency Showcase | Ad creativeMalibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston
01 Jul 2011 | by Rachel Barnes
home inspired by the songs of his music idol Whitney Houston. 'Anyone who knows me, knows that I'm ...
125 years of Coke: From Atlanta to Facebook
13 May 2011 | by Nicola Clark
show American Idol, in which branded cups graced the judges' tabletop. In 1993 , the Coca-Cola ...
Brand Health Check: Britain's Got Talent
12 May 2011 | by Rachel Barnes
contests is changing. American Idol now has Steven Tyler and Jennifer Lopez; Simon Cowell has left Britain ...
Ford unveils first global ad campaign for the Focus
25 Feb 2011 | by Alex Brownsell
) during TV talent contest 'American Idol', and rolls out in the UK and Europe in mid-March. The ...
Opinion: Will product placement greatly increase the effectiveness of marketing on TV?
12 Jan 2011 | by Staff
Idol had it not been confident of its effectiveness. However, the new UK rules represent a ...
Pepsi beats rival to X Factor US sponsorship
20 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Idol', after striking a $35m with the show's makers. 'The American Idol' finale this year drew 23 ...
Coke and Pepsi battle it out for X Factor US sponsorship
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring. The 'American ...
Asda offers chance to meet Miley
05 Nov 2010 | by Ed Owen
- or probably her - the chance to meet their idol.
