Licensing: Endemol takes on global players
15 May 2006 | by Drew Barrand
. International: Idols (including American Idol), Baywatch, Neighbours ...
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Search results for "IDOL"
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Jobs | Agency Showcase | Ad creativeChicago Town pizza offers an on-pack LA trip
01 Apr 2007 | by Suzanne Bidlake
American Idol TV show by putting $1 million (£508,960) and holiday prizes up for grabs....series of the American Idol TV talent-spotting show which arrived on UK screens in January. Along with ...
Licensing: Brands set to take centre stage
21 Feb 2006 | by Jane Hulme
American Idol. The show features, among others, product placement from Coca-Cola. This includes the ...
Entertainment Marketing Handbook 2005: Licensing Leaders 2005 - The Top 20
20 Oct 2005
such as Choc Idol and the current Charlie and Chocolate Factory campaign setting sector benchmarks, it ...
Licensing: Brands poised to win star TV role
02 May 2005 | by Pip Brooking
broadcast in 2004, including massive ratings winners The Apprentice and American Idol. PQ Media president ...
Licensing: VW takes film link beyond Herbie
01 Feb 2005 | by Bhavna Mistry
the way Nestle took its sponsorship of Pop Idol off air and on to shelves via Choc Idol, and, more ...
Competition: Macmillan uses 'clever' posters in kids activity
07 Jan 2005
Macmillan Children's Books is using interactive posters to drive sales of Teen Idol among 10 to 14...at the author's website at www.megcabot.co.uk. Non-winners will receive a Teen Idol screen saver ...
Licensing: Licensing Authority - Long-term partnerships are forged from integrity
30 Jun 2004 | by Michael Seres, head of marketing and consumer product licensing, Celador International
Pop Idol, Big Brother and How Clean Is Your House? have all successfully spun their brands into ...
Live Issue: Sponsorship - Are sponsors missing a trick?
26 Apr 2004
turn promotions from a tactical to a strategic business," he says. "Nestle's sponsorship of Pop Idol ...
Licensing Authority: Take TV sponsorship to the next lucrative level
22 Mar 2004 | by Dom Wheeler, director of Licensing, UK & Southern Europe, Fremantle Media Licensing Worldwide
parties to work towards a common goal. Nestle's Choc Idol sponsorship of Pop Idol achieved this by ...
