Tony Award winner provides a mobile-marketing awakening
21 Jun 2007 | by Irene Chang
your phone, Thurner says. In the US, mobile marketing first truly debuted with American Idol ...
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Search results for "IDOL"
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Jobs | Agency Showcase | Ad creativeUniversity comms reinforce ‘Baby Einstein' study
21 Aug 2007 | by Marc Longpre
watching American Idol is better for infants than no television at all. The university responded to that ...
'Apprentice' may be over, but product placement will live on
17 May 2007 | by Irene Chang
if it s The Apprentice , that s where we need to go. American Idol , Queer Eye for the Straight ...
What goes online
18 Apr 2007 | by Keith O'Brien
neither interactive, nor new. Whereas American Idol is a tradition a pageant that some feel is ...
Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
sponsorship deal and product placement with American Idol . 2. Bombardier Recreational Products produced a ...
Marketers' goal should be the kind of action 'Idol' motivates
09 Apr 2007 | by Julia Hood
Hatch. Six seasons along, and the American Idol momentum still hasn t waned. I m not a fan, but it ...
Grammy Awards follow in the footsteps of 'Idol'
18 Jan 2007 | by Randi Schmelzer
formula that has made American Idol a success - The National Academy of Recording Arts & Sciences (NARAS...into the episode of American Idol that aired opposite the Grammys, according to Nielsen Media ...
Fake punch no Shore shot for 'weasel'
13 Dec 2006 | by Hamilton Nolan
idol. But instead of fading into the limelight and becoming a sanitation worker or something equally ...
PR can take lead in product placement
01 Jun 2006 | by Erica Iacono
Apprentice , and American Idol have been at the forefront of product integration in TV, though those brand ...
DKC works with client on Muhammed Ali naming-rights purchase
18 Apr 2006 | by Hamilton Nolan
" television brand, which includes the American Idol franchise. DKC's work is focusing on the products ...
