Tea Council changes tactics to target youth
16 Jul 2007 | by Randi Schmelzer
buzz, e-mail marketing, and American Idol . We used to have a shotgun approach to marketing tea ...
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Search results for "IDOL"
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Jobs | Agency Showcase | Ad creativeStaples goes back to school with its new initiative
05 May 2008 | by Nicole Zerillo
The retailer partnered with youth-focused, nonprofit DoSomething.org and American Idol winner ...
Tony Award winner provides a mobile-marketing awakening
21 Jun 2007 | by Irene Chang
your phone, Thurner says. In the US, mobile marketing first truly debuted with American Idol ...
Yellow Pages uses subway show to build momentum
23 May 2007 | by Ted McKenna
team chose singer-songwriter Jewel, a recent American Idol guest judge, to put on a private concert ...
'Apprentice' may be over, but product placement will live on
17 May 2007 | by Irene Chang
if it s The Apprentice , that s where we need to go. American Idol , Queer Eye for the Straight ...
What goes online
18 Apr 2007 | by Keith O'Brien
neither interactive, nor new. Whereas American Idol is a tradition a pageant that some feel is ...
Gillette drives trend to engage TV viewers with shows, not ads
13 Apr 2007 | by Irene Chang
sponsorship deal and product placement with American Idol . 2. Bombardier Recreational Products produced a ...
SNA voting contest touts nutritional lunch options
04 Apr 2007 | by Jen Adams
Taking a cue from the American Idol craze, the School Nutrition Association (SNA), a nonprofit
P&G turns heads with latest rebranding push
12 Mar 2007 | by Michael Bush
a record label or American Idol and we can make this concept really, really big. The consumer ...
Analyzing the buzz
05 Feb 2007 | by Keith O'Brien
Idol , and James Bond. However, Nancy Jenkins, Screenlife s PR director, says the company noticed early ...
