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Will product placement take branded content to the next level?

, where, for example, American Idol judges drink from Coca-Cola-branded cups. Mark Boyd, founder of TV ...

Asda offers chance to meet Miley

- or probably her - the chance to meet their idol.

Simon Fuller set to win back Brand Beckham

'American Idol', 'So You Think You Can Dance' and the new Hulu project (which claims to be the first ...

Simon Fuller takes on web with launch of Fashionair.com

LONDON - Simon Fuller, the multi-millionaire behind 'Pop Idol', is teaming up with former

Levi's 'laundrette' by Bartle Bogle Hegarty

teen idol Nick Kamen. It was also an early example of successful integrated marketing. Marvin Gaye s ...

Making sure bands fit the brands

. While Timberlake fans believed their idol was cheapening himself, McDonald s brand image reaped little ...

Nike on hunt for disciples

should not be viewed as a basketball version of American Idol. We re not looking for the next ...

The Marketing Profile: David Inglis of Littlewoods Shop Direct

, to which his idol David Bowie was signed. I left at the right time, he says. Illegal music ...

Supermodel Schiffer hires Fuller's 19 for image boost

talent show 'Pop Idol' and is a former manager of the Spice Girls, said: "Claudia is unique and ...

Skechers reviews UK media buying as brand grows

. Its most recent advertising campaign features Carrie Underwood, the winner of 'American Idol'. She ...

 

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