Will product placement take branded content to the next level?
21 Oct 2011 | by David Benady
, where, for example, American Idol judges drink from Coca-Cola-branded cups. Mark Boyd, founder of TV ...
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Search results for "IDOL"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""IDOL"" again in:
Jobs | Agency Showcase | Ad creativeMalibu launches VIP-themed Facebook app as part of summer style activity
23 May 2012 | by Sarah Shearman
receive VIP points and gain a "status" such as Malibu Mover and Shaker, Idol or Legend. The higher ...
Coke's Jonathan Mildenhall on working without agencies, a liquid approach to marketing, and Whitney Houston
01 Jul 2011 | by Rachel Barnes
home inspired by the songs of his music idol Whitney Houston. 'Anyone who knows me, knows that I'm ...
125 years of Coke: From Atlanta to Facebook
13 May 2011 | by Nicola Clark
show American Idol, in which branded cups graced the judges' tabletop. In 1993 , the Coca-Cola ...
New York Bakery Co brings the Naked Cowboy to UK
20 Jan 2011 | by Katherine Levy
, spawned from previous auditions on American and Australian Idol, and has appeared in a music video for ...
Coke and Pepsi battle it out for X Factor US sponsorship
15 Dec 2010 | by Loulla-Mae Eleftheriou-Smith
Coca-Cola already sponsors 'American Idol', which returns to Fox in the spring. The 'American ...
Simon Fuller set to win back Brand Beckham
21 Apr 2010 | by Joe Thomas
'American Idol', 'So You Think You Can Dance' and the new Hulu project (which claims to be the first ...
Trading Places (16 Apr): This week's people moves in advertising, marketing and media
16 Apr 2010 | by Staff
Idol, has stepped down from his lead role behind CKX's 19 Entertainment, which handles about a third of ...
Force behind Brand Beckham exits
14 Apr 2010 | by Joe Thomas
; mso-fareast-language:#0400; mso-bidi-language:#0400;} Simon Fuller, the media mogul and creator of Pop Idol ...
Top 10 marketing moments 2009
15 Dec 2009 | by Nicola Clark
as part of placement deals. Good news too for Coca-Cola and UK viewers of American Idol, who will no ...
