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Successful brands of the future: content is key

American Idol says NY Times Loving Uniqlo s tweet the price down but is it working? ...

The World: Washington - FTC backs food marketing self-regulation

Beverage Advertising Initiative. The FTC also ruled that TV shows such as American Idol, American Dad ...

Placement rules to be discussed

American Idol. ...

Culture minister set for clash on product placement

Idol' features blatant product placement in the form of a Coke-branded glass in front of each of the ...

BBC to search for political idol

in the UK. In 2005 former Sun editor Kelvin MacKenzie was a judge on ITV s political Pop Idol -style ...

The Work: New campaigns - UK

chain, which saw annual profits drop by 13 per cent to £43.7 million. CHICAGO TOWN - HUMDRUM IDOL ...

IPA Excellence Diploma: Distinction essay - By Sam d'Amato, OMD UK - Learning from monkeys

central to children's lives. It is hard to find a child that doesn't have a famous idol or want to be ...

Licensing: Brands set to take centre stage

American Idol. The show features, among others, product placement from Coca-Cola. This includes the ...

Ofcom to allow TV channel sponsorship under strict criteria

), with the majority of US sitcoms like 'Will and Grace' and reality shows including 'American Idol ...

Calling all grads ...

If you want to see what happens when Pop Idol and The Apprentice meet advertising, then tune in to ...

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