The Direct Approach: The future of direct mail
06 Oct 2006 | by David Payne, IPA
cost-effective. The consistent growth of e-mail and viral marketing chronicled in the IPA Bellwether survey ...
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeThe Direct Approach: Opt in, opt out
04 Nov 2005 | by David Payne, IPA
assume I want to have a relationship with you" and "make my shopping experience easier". The IPA agrees ...
OPINION: HOWELL ON ... A YEAR IN THE LIFE OF AN IPA PRESIDENT
28 Apr 2000 | by RUPERT HOWELL, the president of the IPA
Time flies when you re having fun. It s been a year since I was elected IPA president, so I...Time flies when you re having fun. It s been a year since I was elected IPA president, so I ...
IPA Awards: IPA Effectiveness Awards 2009
13 Nov 2009
INDUSTRY JUDGES - Jane Cunningham, founder, Pretty Little Head - Sarah Bussey, consultant - Charlie Snow, director of strategy, Delaney Lund Knox Warren Partners; deputy convenor of judges - Andy Nairn, executive planning director, Miles Calcraft Briginshaw Duffy; convenor of judges - Louise...
IPA commissions interactive report
06 Dec 2001 | by MediaWeek
IPA commissions interactive report...The Institute for Practitioners in Advertising (IPA) has commissioned a research project into ...
IPA unveils industry qualification
03 Oct 2003 | by John Tylee
The IPA has launched a major initiative to give newcomers to advertising a basic knowledge of the...The IPA Foundation Certificate is intended not only to answer outside criticism that the industry ...
Hotline: IPA launches microsite
24 Feb 2012
The IPA has launched a microsite that will contain news and views from the SXSW Interactive...Thirty UK IPA member agencies are making the trip and, as well as blogs, the microsite will be ...
IPA announces nominees
19 Dec 1998 | by LISA CAMPBELL
The IPA has announced three nominations for its 1999 elections. Rupert Howell, chairman of HHCL s...The IPA has announced three nominations for its 1999 elections. Rupert Howell, chairman of HHCL ...
IPA Effectiveness honours DDB
03 Nov 2006 | by Ian Darby
RKCR/Y&R was also rewarded for its 'Your M&S' campaign at this year's IPA Effectiveness Awards....DDB London emerged as the most-awarded agency at the IPA Effectiveness Awards 2006, which were ...
