Can the direct tribe deal with the engagement landgrab?
01 Dec 2011 | by Daniel Farey-Jones
The direct marketing fraternity circled their wagons at the IPA this week for a celebration of
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeDirect marketing budgets revised down
19 Apr 2012 | by Daniel Farey-Jones
the corresponding quarter of 2011, according to the latest IPA Bellwether report...., chair of the IPA's Direct Marketing group and chief executive of Lida, said: "It s great to see ...
Romanian chocolate wins direct creatives' debate
29 Nov 2011 | by Daniel Farey-Jones
Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief ...
Think BR: Agencies be warned, the VAT man is coming
10 Feb 2011 | by Alex Hunter
the IPA's Alex hunter....foster in its attempt to improve the economy. Accordingly the IPA, DMA and BPIF, the three trade ...
CREATIVE STRATEGY: Anti-smoking? Quit shocking and start laughing
27 Jan 2011 | by Simon Kershaw
agency picks up an IPA Effectiveness Award. In the meantime, to all those people who vowed to give up ...
We Want Action
15 Oct 2010 | by Paul Munce and James Middlehurst, MBA
digitally, or even, God forbid, in person. Consider TV. As we have witnessed in MBA's recent IPA ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...
Adland ready for new style of leader
17 Jun 2010 | by Larissa Vince
Industry figures praise the IPA's outgoing DG, Hamish Pringle, but warn against appointing a...When Hamish Pringle, the IPA director-general, steps down next year, the industry will be looking ...
Staff levels decline as recession bites
21 Jan 2010 | by Noel Bussey
LONDON - The full impact of the downturn has emerged with official IPA figures showing that the...The IPA's Census also shows 15.9% of agencies indicated that they introduced short-time working ...
IPA Bellwether Report: Optimism returns despite more marketing cuts
18 Jan 2010 | by Arif Durrani
The IPA survey panel, made up of marketers at 300 leading companies, collectively presented the ...
