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Marketing spend to increase in 2012, indicates survey

11 May 2012 | by Matthew Chapman

same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...

Youth and social media

04 May 2012 | by Sarah Gale

Technology Tracker and the IPA s TouchPoints study to provide us with an in-depth understanding of those aged ...

Marketing group that contains PR remains hardest hit in Q1 Bellwether Report

19 Apr 2012 | by Matt Cartmell

The first quarter IPA Bellwether Report has revealed that budgets in the category that includes PR..., IPA president, executive chairman and partner, Karmarama, said: Business confidence is returning ...

Ditching flu awareness ads contributed to more deaths, paper claims

17 Apr 2012 | by Daniel Farey-Jones and Emma Powell

paper, published in the journal Eurosurveillance . However, in the view of the IPA's healthcare ...

ABC to enable newspapers to split Saturday from weekday circ figures

11 Apr 2012 | by Arif Durrani

." Lynne Robinson, research director at agency body, IPA, called the move an "important and welcome step ...

UKOM ditches Nielsen for comScore to handle online measurement

04 Apr 2012 | by Arif Durrani

Institute of Practitioners in Advertisers (IPA) and the Incorporated Society of British Advertisers (ISBA ...

School Reports 2012: TMW

02 Apr 2012 | by Staff

video starring Kelly Brook and went on to win an IPA Effectiveness Award. The agency also picked up six ...

School Reports 2012: DLKW Lowe

02 Apr 2012 | by Staff

, while domestic new business was strong. IPA Effectiveness gold winner for third year running and a heavy ...

School Reports 2012: MBA

02 Apr 2012 | by Staff

to be a hit at the IPA Effectiveness Awards, and MBA's launch campaign for The Huffington Post ...

School Reports 2012: Mindshare

02 Apr 2012 | by Staff

retention, 45 million of new billings, two Lions at Cannes, an IPA Effectiveness Award and fantastic new ...

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