DM working to attract grads
06 Jun 2007 | by Melanie May
Whitson, and part of the IPA s DM Futures Group, which is responsible for the scheme. The IPA is not ...
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeDM budgets stay robust while online gains pace
30 Jul 2007 | by Mark Mayne
A new Bellwether Report from Institute of Practitioners in Advertising (IPA) showed that direct...late, said Amanda Phillips, chief executive of Proximity London and chair of the IPA Direct Marketing ...
News Focus: Spend - Budgets for online grow as DM lags
01 May 2007
IPA found the internet and direct marketing showed the largest and the second-largest growth ...
Institute of practitioners in advertising - Futureshock for agencies
19 Feb 2007
Practitioners in Advertising (IPA)...., which was compiled by the IPA in conjunction with the global strategic consultancy and think tank, the ...
News Focus: Planning - IPA develops TouchPoints
22 Nov 2006
The Institute of Practitioners in Advertising (IPA) has launched TouchPoints as an integrated...consumer view of multimedia behaviour and an effective planning tool," said IPA research director Lynne ...
News Focus: Adspend - DM budgets boosted in Q3
22 Nov 2006 | by Nicola Harrison
Advertising (IPA)....and outdoor. Amanda Phillips, managing director of Proximity and chair of IPA DM Futures Group, said ...
Internet: IPA draws up guidelines for online ad delivery
18 Sep 2006 | by Suzanne Bidlake
Agency body The Institute of Practitioners in Advertising (IPA) is to draw up new guidelines for...for our industry," said Wayne Arnold, chairman of IPA Digital and managing director of Profero ...
News Focus: Spend - Trend towards BTL activity sees ATL budgets dwindle
26 May 2006 | by Melanie May
Phillips, managing director, Proximity London and chair, IPA Direct Marketing Futures Group. ...
News Focus: IPA Survey - Study sees digital future
24 Apr 2006
The IPA study on media use, which surveyed 5,010 people, found consumers prefer digital means of ...
Editorial: Digital cannot be ignored
24 Apr 2006 | by Hugh Filman, editor - hugh.filman@haynet.com
marketer shudder". The IPA TouchPoints survey showed that already 70 per cent of 15 to 24-year-olds ...
