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OPINION: And another thing - Smart advertisers are profiting from cheap online ads

10 Dec 2001 | by ANDREW WALMSLEY, chief operating officer, I-level

the IPA's Bellwether report shows the effect of this. Online's share of total marketing budgets is ...

WATCHING OVER US: These are the trade body chiefs who will try to convince super-regulator - Ofcom to prioritise their members' needs. Colin Grimshaw reviews the associations, their powers and goals

26 Nov 2001 | by COLIN GRIMSHAW

in Advertising, director general Hamish Pringle. The IPA, formed in 1917, is the industry ...

Clients move spend to direct marketing

19 Nov 2001 | by JEREMY LEE

toward direct marketing and sales promotion, according to the latest IPA Bellwether Report. The ...

Industry bodies commit to proof-of-posting measures

19 Nov 2001 | by CLAIRE SAMES

ISBA, IPA Outdoor and the OAA will introduce a set of proof-of-posting reporting standards in ...

HOW TO GET AHEAD: WHAT'S IT LIKE AT... OMD UK'S RADIO DEPARTMENT

29 Oct 2001

the training like? "The IPA's Continuing Professional Development scheme is a basis for serious ...

IPA report counters industry pessimism

22 Oct 2001 | by COLIN GRIMSHAW

next year, according to the latest IPA Bellwether Report. The survey, conducted in the ...

Optimad creates online pre-planning directory

15 Oct 2001 | by CLAIRE SAMES

sectors. Endorsed by IPA Outdoor, Outdoorandambient.com will allow agencies and clients alike to ...

Web bodies finalise online trading rules

15 Oct 2001 | by LEXIE GODDARD

Bureau (IAB), Institute of Practitioners in Advertising (IPA) and the Incorporated Society of British ...

OPINION: AND ANOTHER THING - Clients need to be given reasons not to cut their spend

08 Oct 2001 | by DAVID FLETCHER, vice-chairman of CIA UK

industry material from the IPA and others, then present the evidence that advertising in a recession has ...

Two make IPA/PPA 'preferred briefing platform' shortlist

06 Aug 2001

Robinson, research director at the IPA, said: "It will lead to an industry preference, but the winner ...

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