COMMENT - An inconvenient truth: postal strikes showed brands weren't digitally prepared
20 Nov 2009 | by Mark Runacus
the IPA's Direct Marketing Futures Group. ...
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeCREATIVE STRATEGY - There may be trouble ahead. Yes, I'm looking at you, ITV
30 Nov 2009 | by Simon S Kershaw
, including the best creative work. And as an IPA pamphlet puts it: clients get the work they deserve. And ...
Direct marketers need behavioural economics "even more than adland does," IPA president says
28 Oct 2009 | by Noelle McElhatton
more relevance to direct marketers than above-the-line advertisers, the IPA president has said....Normal 0 0 1 305 1744 14 3 2141 11.773 Last week the IPA launched its ...
Can direct shops come up with the 'big idea'? OgilvyOne, GyroHSR, the IDM, Elvis, Lida and EHS Brann gather to discuss
15 Oct 2009 | by Claire Billings, Campaign
parade. The IDM and the IPA run summer schools for graduates and students to educate them about DM and ...
Direct marketing budgets down but the rate of decline is slowing
12 Oct 2009 | by Noelle McElhatton
latest IPA Bellwether survey, with spend on internet and search rising....," the IPA said in its summary of the report compiled by Markit. But the rate of DM spend decline is ...
Carlson appoints former VCCP partner Steve O'Connor
18 Sep 2009 | by Noelle McElhatton
as well as working on new business projects. As a partner at VCCP, he led the IPA award-winning 20 ...
COMMENT - Memo to British Airways and Toyota: you can conduct a pitch in 24 hours. And here's why
18 Sep 2009 | by Mark Runacus
committee and currently sits on the IPA's Direct Marketing Futures Group. ...
Direct marketing used in eight out of 16 finalists in 2009 IPA Effectiveness Awards
03 Sep 2009 | by Noelle McElhatton
LONDON - Direct marketing was used in eight out of the 16 finalists in this year's IPA
IPA report using Tesco data says brands risk long-term damage with price promotions
10 Jun 2009 | by Noelle McElhatton
their brands by opting for price promotions over media spend, according to the IPA's latest report...analysed for the IPA by Dunnhumby, to determine the impact of price promotions in relation to advertising ...
IPA president: mid-sized agencies are 'less likely to survive recession'
09 Jun 2009 | by Noelle McElhatton
LONDON - Rory Sutherland, the IPA president and vice-chairman of Ogilvy Group UK, has told...basing this view on previous recessions. He revealed that in the run-up to his inauguration as IPA ...
