101 Christmas Premiums: Editorial - Spread some cheer as you watch the pennies
02 Oct 2008 | by Julia Buchanan, Supplement editor
The credit crunch is biting, with the IPA's latest Bellwether Report recording a cut in marketing ...
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Jobs | Agency Showcase | Ad creativeBlog - The Devil's Advocate. Broadband threat to Bovril
01 Sep 2009 | by Ian Moore
Caley's Deuchars IPA. The survey - commissioned by Orange - just goes to show how ridiculous market ...
Bellwether: SP spend up in Q4
07 Feb 2008
Institute of Practitioners in Advertising (IPA), which commissioned the report, the rise in sales promotion ...
Editorial: Don't blame recruiters for the talent shortage
04 Oct 2007 | by Stuart Derrick, Acting editor
bigger picture is a general shortage of talent in the creative industry. IPA director general Hamish ...
Live Issue: Self-regulation - Can SP combat rise of legislative creep?
01 Jun 2007
industry is committed to self-regulation. Chris Hackford, senior legal manager at the IPA, claims ...
Editorial: Why it's key to get the right measure of SP
14 Feb 2007 | by Stuart Derrick, Acting editor
, splashed on the internet or tucked into a piece of direct mail. According to the IPA's Bellwether Report
Business: Bellwether Report - ISP seeks clarity on IPA's definition of SP
14 Dec 2006 | by Gemma O'Reilly
Practioners in Advertising (IPA) to clarify the way it defines sales promotion for its Bellwether report...direct marketing," he insisted. However, while IPA director general Hamish Pringle has met with Mishon ...
Live Issue: Client-agency relationships - 10 things I hate about you
25 Sep 2006
director at the Marketing Communication Consultants Association, which together with the IPA, ISBA and PRCA ...
Trade body: ISP nationwide tour aims to raise profile
15 May 2006 | by Gemma O'Reilly
& Investment, has also outlined plans to take on the Institute of Practitioners in Advertising (IPA) following ...
Live Issue: Integrated marketing - BTL Mantra becomes reality for brands
01 Apr 2005
on classic-campaign status, and when the Institute of Practitioners in Advertising (IPA) named the ...
