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Media 140: ten things you need to know

: Digital Agency of the Year, one of Fast Company's 'World's 50 Most Innovative Companies', Grand Prix IPA ...

Revolution's top ten tweeters #3

, and curator at Disposable Memory Project (.org). @NigelG Nigel Gwilliam is the IPA's head of ...

Revolution's top ten tweeters #2

bloke at Ogilvy, IPA; the wiki man. @jamescridland Works for Media UK and the BBC. Blogs about all ...

IPA Bellwether report: what it means for you

LONDON - The IPA's latest Bellwether Report is being interpreted in a dizzying number of ways. To...transfer of spend from advertising to social is unaccounted for by the IPA and thus potentially distorts ...

9 ways to scrap your media budget without crippling your brand

president of the IPA, pointed out that agencies have managed to find themselves in a position where ...

Paid search: more expensive and less effective?

A study by the IPA's Search Group shows that the average CPC shot up from 6p to 29p on brand ...

Nielsen Online favourite to create landmark online currency

consultaton to be confirmed as the provider. The IPA (Institute of Practitioners in Advertising) and ISBA ...

IPA Bellwether: 'Online downturn gathers pace'

, the IPA's latest Bellwether survey published today said.

Shape up or shut down - Shut down

consistently through the lean times." Despite the findings of the IPA's Bellwether Report, which indicates ...

Is it time to dump your agency? Take the test

, director-general of the IPA. "Agencies with digital heritage need to continue to invest in new technologies and ...

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