ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...
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Search results for "IPA"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""IPA"" again in:
Jobs | Agency Showcase | Ad creativeAlan Mitchell: Advertisers, face it, your consumers hate you
29 Mar 2012 | by Alan Mitchell
, however. James Best, chairman of Credos, sums it up when he notes that 'most IPA Advertising Effectiveness ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...
A healthier dose of realism
24 Aug 2010 | by Nicola Clark
media affairs at the IPA, points to Hans Holbein's famous and, some would argue, exceptionally ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...
Creativity in numbers
27 Apr 2010 | by David Tiltman
, president of the IPA, also questions why crowdsourced campaigns are judged on their likeability alone ...
Trading Places (23 Apr): This week's people moves in advertising, marketing and media
23 Apr 2010 | by Staff
management team. ( Campaign ) The IPA has appointed Elaine Hutton , the head of legal for the European ...
Adman Rory Sutherland refutes study's claim that ad execs destroy £11.50 for every £1 they create
15 Dec 2009 | by Bill Britt
LONDON - Rory Sutherland, president of the Institute of Practioners in Advertising (IPA), says a...IPA says that the study overlooks that under consumption would have detrimental effects on the economy ...
Brands struggle to kick the sales promotions habit
11 Dec 2009 | by David Benady
importance of promotions during the recession is underlined by figures from the IPA's Bellwether Report for ...
IPA report using Tesco data says brands risk long-term damage with price promotions
10 Jun 2009 | by Noelle McElhatton
their brands by opting for price promotions over media spend, according to the IPA's latest report...analysed for the IPA by Dunnhumby, to determine the impact of price promotions in relation to advertising ...
