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Direct marketing budgets revised down

the corresponding quarter of 2011, according to the latest IPA Bellwether report...., chair of the IPA's Direct Marketing group and chief executive of Lida, said: "It s great to see ...

PR in marketing group hardest hit in Q4 Bellwether Report

The fourth quarter IPA Bellwether Report has revealed that budgets in the category that PR falls...for their own companies had dropped for the first time since Q1 2009. Nicola Mendelsohn, IPA ...

Aviva grateful for comic relief in turbulent times

expert alongside Bob Pringle, whose son, Hamish, is the outgoing IPA director-general. Her ex-husband ...

Editor's comment: A silver lining amid the gloom

Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...

PHD scoops US$60m National Australia Bank media account

Ogilvy Mather APAC, JWT India do Asia proud at IPA Effectiveness Awards ...

Bellwether survey sounds cautious note for marketing industry

, IPA president and vice-chairman, Ogilvy Group UK, said: Though these latest figures suggest hesitancy ...

What Next in Digital?

, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...

Trading Places (23 Apr): This week's people moves in advertising, marketing and media

management team. ( Campaign ) The IPA has appointed Elaine Hutton , the head of legal for the European ...

Decline in PR budgets slowing down, finds latest Bellwether Report

per cent in Q3. IPA president and vice-chairman of Ogilvy Group UK , Rory Sutherland, said ...

Is there a future for price-comparison advertising?

, particularly in mature parity' markets, such as groceries. However, looking at IPA Effective ness Awards ...

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