School Reports 2011: Ogilvy & Mather Advertising
05 Sep 2011 | by Staff
digital assignment from BP (against pure-play digital agencies). We won three IPA Effectiveness awards and ...
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeAs UK clients slash budgets, agencies look East
06 Oct 2011 | by John Tylee
As the first top client to feel the IPA's latest Chinese charm offensive, Qiu Hong was politeness ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...
Helen Edwards on Branding: The contrast ratio
10 Nov 2010 | by Helen Edwards
recent marketing interest in behavioural economics, a discipline championed tirelessly by IPA president ...
Nudge nudge, think think
09 Nov 2010 | by Gareth Jones
, thanks to IPA president Rory Sutherland, marketers are also switching on to nudge theory. Those ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...
APG Creative Strategy Awards - Volkswagen 'website relaunch' by Tribal DDB London
08 Sep 2009
was largely already made: we had just finished writing an IPA award paper in 2006 showing how a more ...
Top 10 tips to maximise the efficiency of marketing spend in a downturn
27 Aug 2008 | by Jane Simms
than at any time since 11 September 2001, according to the IPA's most recent Bellwether Report.
Brandrepublic.tv goes behind the scenes of VW Golf ad
10 Jun 2008 | by Staff
www.brandrepublic.com/ontv . In the debut show in the brandrepublic.tv series, Moray MacLennan, IPA president and M C ...
McDonald's tops hated brands poll, while Beckham and Katona most loathed celebs
13 May 2008 | by Nicola Clark
Hamish Pringle, director-general of the IPA and author of Celebrity Sells, points out: Ryanair is a ...
