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Marketing spend to increase in 2012, indicates survey

same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...

ISBA president Woods: Marketers must shape online regulation

Speaking at the Annual IPA Members' Lunch in Shoreditch, East London, Woods urged the audience to ...

Alan Mitchell: Advertisers, face it, your consumers hate you

, however. James Best, chairman of Credos, sums it up when he notes that 'most IPA Advertising Effectiveness ...

ISBA conference: with brands getting over their first crush on social media, what happens next?

its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...

North Star lands £4m Greene King beers account

The agency, which already handles Belhaven Best, will now add Greene King IPA, Old Speckled Hen ...

Brand builder: BrewDog

in 2016. BrewDog, which owns the Punk IPA and Hardcore IPA brands, launched as a brat and has ...

Grey London wins Greene King ad business

Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA, has

Romanian chocolate wins direct creatives' debate

Last night's challenge was put together by the IPA's DM group chair, Mel Cruickshank (also chief ...

As UK clients slash budgets, agencies look East

As the first top client to feel the IPA's latest Chinese charm offensive, Qiu Hong was politeness ...

Greene King calls ad review to boost profile of ale brands

Greene King, the brewer that owns brands including Old Speckled Hen and Greene King IPA, is...expected to focus on the IPA and Old Speckled Hen brands. In July, the brewer, which also runs one of ...

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