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Marketing spend to increase in 2012, indicates survey

same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...

Charities: when money's too tight to mention

much idea of what to do," says one charity source. Brand dominance The result of all this, as IPA ...

Adland comes to the aid of riot victims

, director-general, IPA "It's a massive over-reaction to say advertising needs to change following the riots ...

Festival fever

than interrupting their entertainment." Looking at festival-goers in particular, IPA TouchPoints ...

Mail on Sunday positions itself as ecommerce driver

communication in a very different way to Monday and Saturday." Drawing on IPA's Touchpoints research tool ...

Regional agencies face challenge from London dominance

in administration" and was "solvent." Simon Dodd, IPA regional chairman and founder of The Digger ...

Editor's comment: A silver lining amid the gloom

Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...

Trading Places: This week's people moves in advertising, marketing and media

) The IPA has boosted its legal team by appointing Richard Lindsay as its new legal director and ...

Morrisons adopts celeb-free activity

Active Kids initiative. Last year it won the IPA Effectiveness Grand Prix, having generated a claimed ...

What Next in Digital?

, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...

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