UKOM ditches Nielsen for comScore to handle online measurement
04 Apr 2012 | by Arif Durrani
Institute of Practitioners in Advertisers (IPA) and the Incorporated Society of British Advertisers (ISBA ...
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Search results for "IPA"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""IPA"" again in:
Jobs | Agency Showcase | Ad creativeMarketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
same across all channels during 2012. The data comes after the IPA Bellwether Report showed ...
ISBA conference: with brands getting over their first crush on social media, what happens next?
27 Mar 2012 | by Gemma Charles
its joint initiative with the IPA, 'The Good Pitch' new-business service. Dare/EDC chief marketing ...
Think BR: Be bold! Thoughts on the IPA West Coast Interactive Mission
09 Dec 2011 | by Becca Saraga
My recent Creative Pioneers trip to LA with the IPA for the West Coast Interactive Mission has ...
School Reports 2011: VCCP
05 Sep 2011 | by Staff
proud that O2 was confirmed as the most successful brand in IPA Effectiveness history ...
IPA launches first iPhone and iPad app for planners
16 Jun 2011 | by Anne Cassidy
The IPA strategy group has launched the first iPhone and iPad app for strategists...., which can be downloaded via iTunes using http://tinyurl.com/faststrategy, forms part of the IPA ...
Think BR: SXSW Interactive...It's all about the second screen
15 Mar 2011 | by Nigel Gwilliam
this year. Nigel Gwilliam, digital consultant at the IPA, travelled to Texas, so you didn't have to....of a clue beyond that... Nigel Gwilliam, digital consultant at the IPA and founder of Wingman ...
Editor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...
O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
expected in the New Year. O2 won the IPA's best media award at its Effectiveness Awards in November ...
PROMOTIONAL FEATURE: Why science is good for LG Electronic's brand
10 Dec 2010 | by Rory Sutherland
In the second marketer interview brought to Marketing by Yahoo!, IPA president Rory Sutherland...brand marketing, Paul Meadows, tells IPA president Rory Sutherland. What does LG stand for as a brand ...
