O2 plans Near Field Communication launches in 2011
23 Dec 2010 | by Ed Owen
expected in the New Year. O2 won the IPA's best media award at its Effectiveness Awards in November ...
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Search results for "IPA"
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Jobs | Agency Showcase | Ad creativeEditor's comment: A silver lining amid the gloom
15 Mar 2011 | by Noelle McElhatton
Marketer confidence, as indicated in last year's IPA Bellwether surveys, may have been volatile ...
The Big Digital Debate: The Panel
24 Nov 2010
Communications Planning and Execution, on behalf of the IPA. Grant Millar, managing director, Vizeum ...
Orange brand under spotlight at IPA Effectiveness evening
08 Sep 2010 | by Daniel Farey-Jones
account, shared a stage at the IPA on Monday night to analyse the success of the telecoms brand....winners of the IPA Effectiveness Awards, which are now in their 30th year. WCRS won Gold at the awards ...
What Next in Digital?
28 Jun 2010 | by Suzanne Bidlake
, evokes the IPA president Rory Sutherland's image of going to a restaurant and being accosted by six ...
Decline in DM spend has levelled off, says IPA survey
06 Apr 2009 | by Noelle McElhatton
in below-the-line spend is plateauing, according to the IPA's latest Bellwether survey published...DM spend fell by 12%, the same percentage decline as Q4 in 2008, which the IPA described as a ...
Rory Sutherland given 'outstanding service to DM' award at Caples
23 Mar 2009 | by Noelle McElhatton
interactive creative. Sutherland, the IPA's new president and vice-chairman of Ogilvy UK, was given the Andi ...
Number of DM pitches rose in 2008 as digital market matures, says AAR
15 Jan 2009 | by Noelle McElhatton
as dismal a year as predictions such as the IPA Bellwether's report would indicate. "DM had a ...
IPA report shows further decline in DM spend, and internet too
12 Jan 2009 | by Noelle McElhatton
, according to the latest IPA Bellwether Report on marketing budgets. DM spend declined by 12%, according to...have increased to 10 per cent. Says Moray MacLennan, IPA President, "This Bellwether Report suggests ...
Online adspend outlook still strong
31 Oct 2008 | by Dan Leahul
adults aged 16 and over. The Key Note survey echoes results recently released by the IAB and the IPA ...
