02 May 2012
| by Helen Edwards, PPA, Business columnist of the year
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Influences and choices
If marketers have a moral incentive to reduce pack size, perhaps they might now ...
12 May 2011
| by Alec Mattinson
City PR stalwart James Bradley has quit Tulchan Communications for Finsbury as financial PR's biggest independent agencies examine their ownership structures.
11 Mar 2011
| by James Quilter
led to many companies making incentives a key way to motivate a lacklustre workforce, writes James..., one industry that appears to be in good health is corporate incentives.
It is perhaps ...
, an incentive scheme can easily outstrip the outlay in terms of increased productivity and a happy workforce ...
to employers. Incentive schemes fit a variety of guises in terms of both structure and reward. Near the top end ...
17 Feb 2011
| by Danny Rogers
A report this week from ICCO (the International Communications Consultancy Organisation) painted an encouraging picture for the global PR sector.
27 Jan 2011
| by Ed Owen
Incentives such as loyalty points, discounts and vouchers will be a powerful lure for customers...%) are also attractive incentives.
However, 37% of people were shown to be resistant to any form of incentive to make mobile payments.
Older people aged 55 or over are the most resistant, with 54% saying no incentives will encourage a move to mobile payments. But resistance drops with age. 32% of 35- to 44-year ...
16 Aug 2010
| by Sara Kimberley
Three is launching a cash prize incentive to push consumers in-store as part of a brand
21 Jul 2009
| by Staff
, fulfilment and supply of promotional incentives together with fixed-fee risk cover....completely new type of company for the incentives market. "Led by Bob Kotecha, VCGi will deliver compelling incentive solutions, whilst at the same time limiting clients' financial exposure because we'll also ...
07 Jul 2009
| by Alex Brownsell
the Government's scrappage-incentive scheme
12 Jun 2009
| by James Quilter
LONDON - In March P&I ran a special report on the Corporate Incentives market. The two features...The first feature examines whether economic difficulties and staff cuts will put incentives centre place in companies looking to motivate their staff. The second feature looks at the development of online incentive schemes in the workplace. ...
04 Jun 2009
| by James Quilter
LONDON - Andrex is targeting blogger mums with a series of incentives and competitions to drive