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Helen Edwards: Grand incentive to alter pack mentality

. Influences and choices If marketers have a moral incentive to reduce pack size, perhaps they might now ...

James Bradley quits Tulchan for Finsbury as City agencies examine equity incentives

City PR stalwart James Bradley has quit Tulchan Communications for Finsbury as financial PR's biggest independent agencies examine their ownership structures.

Vouchers and gift cards: Corporate incentives

led to many companies making incentives a key way to motivate a lacklustre workforce, writes James..., one industry that appears to be in good health is corporate incentives. It is perhaps ... , an incentive scheme can easily outstrip the outlay in terms of increased productivity and a happy workforce ... to employers. Incentive schemes fit a variety of guises in terms of both structure and reward. Near the top end ...

Danny Rogers: Emerging markets offer global incentives

A report this week from ICCO (the International Communications Consultancy Organisation) painted an encouraging picture for the global PR sector.

Incentives likely to drive mobile payments

Incentives such as loyalty points, discounts and vouchers will be a powerful lure for customers...%) are also attractive incentives. However, 37% of people were shown to be resistant to any form of incentive to make mobile payments. Older people aged 55 or over are the most resistant, with 54% saying no incentives will encourage a move to mobile payments. But resistance drops with age. 32% of 35- to 44-year ...

Three in cash incentive to build One Plan awareness

Three is launching a cash prize incentive to push consumers in-store as part of a brand

VCG launches new incentives division

, fulfilment and supply of promotional incentives together with fixed-fee risk cover....completely new type of company for the incentives market. "Led by Bob Kotecha, VCGi will deliver compelling incentive solutions, whilst at the same time limiting clients' financial exposure because we'll also ...

Top of the scrapheap: Kia and Hyundai benefit from car scrappage-incentive scheme

the Government's scrappage-incentive scheme

P&I Corporate Incentives report

LONDON - In March P&I ran a special report on the Corporate Incentives market. The two features...The first feature examines whether economic difficulties and staff cuts will put incentives centre place in companies looking to motivate their staff. The second feature looks at the development of online incentive schemes in the workplace. ...

Andrex targets 'mummy bloggers' with incentives to drive Puppy Points scheme

LONDON - Andrex is targeting blogger mums with a series of incentives and competitions to drive

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