Marketing's Forward Feature List 2009
15 Dec 2008
October Special Report: Direct Mail 21 October Digital Leagues 28 October Incentives ...
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Search results for "Incentives
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Jobs | Agency Showcase | Ad creativeGoogle study argues ads on YouTube have higher brand impact than on TV
19 Dec 2008 | by Fiona Ramsay
to drive advertising on its YouTube online video platform with a new agency incentive programme to launch ... is currently going to agencies with plans to drive online video growth through incentives and funding ... activity and financial incentives. The search giant said it would use its London-based online ad ...
Yahoo! slashes search kickbacks
12 Dec 2008 | by Andrew McCormick
The move could see brands reduce the amount they spend with Yahoo!, according to industry sources. Some agencies pass the discount on to brands, but with the discount reduced, brands and agencies will have less incentive to advertise with Yahoo!. Yahoo!'s discount scheme was seen by agencies as a way ...
Deloitte warns of "almost impossible" outlook for print media
11 Dec 2008 | by Arif Durrani
force incentive structure, as well as the difference between print and online readers. The report ...
Marketing abroad: Further afield
09 Dec 2008
are also on hand to offer additional incentives, although the cost of travel and the logistic workload ... . The Euromonitor report also predicts major expansion in the incentive travel market in the region ...
Media: All about ... Socially responsible campaigns
05 Dec 2008
, against this sort of backdrop, the VBS "Force For Good" crusade, which offers incentives to socially ... For Enterprise" which will seek to offer similar incentives to small businesses, be they socially responsible ...
In the news ... RBS
04 Dec 2008 | by Alec Mattinson
cent majority stake. Shares had been trading below the offer price of 65.5p leaving little incentive ...
Marketing Digital Report: Is it prizes for all, or last past the post?
02 Dec 2008
they can expect to receive their commission - and stick to your promises. Offer extra incentives In addition to basic commission rates, think about offering other incentives for exceptional performance ...
Marketing Digital Report: Affiliate - Reward is its own virtue
02 Dec 2008
. Digital media specialist agency i-level, meanwhile, says order values on incentive programmes are 32 ... of the digital mix. The market is becoming more holistic.' As to the future, LBi's Bird expects incentive sites ...
30 seconds on Click fraud
01 Dec 2008 | by Marketing Direct
-per-click remuneration model. - Search engines in theory have an incentive to tolerate the fraud. But Google has taken ...
