20 Nov 2002
| by Claire Billings,
LONDON - The University of Luton is opening the UK's first dedicated centre for integrated...recognise that integrated marketing and, therefore, the centre go well beyond traditional concerns of just ...
07 Sep 2005
| by Sheryl Norman, Head of integrated marketing services, Coca-ColaGB
One of the challenges an advertiser faces when considering using interactive TV is whether the content is good enough to provide consumers with a richer brand experience than the basic TV spot. Entertaining, value-adding content is crucial to getting consumers to interact with your ad.
04 Jan 2002
| by DAMIAN MOULD, chief executive of integrated marketing agencySlice
Postmodern Marketing, by Professor Stephen Brown (Thomson Learning,
If you've ever thought there must be more to marketing than being a
slave to a focus group, or wondered who is going to be fooled by major
brands' attempts at achieving credibility by telling you not to trust...
04 Oct 2011
| by Sara Kimberley
The MAA (Marketing Agencies Association) is introducing a diploma in Integrated Marketing for...The MAA claims it is the industry's first ever diploma in Integrated Marketing catering ...
28 Mar 2008
| by Nikki Sandison
integrated marketing campaign.
14 May 2007
| by Charlie McCathie
LONDON - The Institute of Direct Marketing is launching a new diploma in integrated marketing...coined by Professor Don Schultz, the professor of integrated marketing communications at Northwestern ...
02 Dec 2005
| by by Staff
LONDON – WPP Group has bought a 50.5% stake in US integrated marketing firm Direct.com, which will...Based in Miami, Direct.com provides a range of integrated marketing services from direct marketing ...
25 Sep 2008
integrated marketing through the eyes of some very clever people, writes Alan Rutherford, global chief...truly good at integrated marketing, I'd argue we need to understand on a broader, more comprehensive and ...
22 Jan 2004
Marbles, the HFC Bank-owned personal finance brand, has launched an integrated marketing campaign
04 Dec 2003
Yahoo! is launching an integrated marketing campaign to promote its personal finance channel. The