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Luton opens integrated marketing centre

LONDON - The University of Luton is opening the UK's first dedicated centre for integrated...recognise that integrated marketing and, therefore, the centre go well beyond traditional concerns of just ...

Interactive Works: 20th Century Fox - 'Fantastic Four'

One of the challenges an advertiser faces when considering using interactive TV is whether the content is good enough to provide consumers with a richer brand experience than the basic TV spot. Entertaining, value-adding content is crucial to getting consumers to interact with your ad.

MARKETING MIX: Book of the week

Postmodern Marketing, by Professor Stephen Brown (Thomson Learning, 27.99). If you've ever thought there must be more to marketing than being a slave to a focus group, or wondered who is going to be fooled by major brands' attempts at achieving credibility by telling you not to trust...

MAA launches diploma in Integrated Marketing

The MAA (Marketing Agencies Association) is introducing a diploma in Integrated Marketing for...The MAA claims it is the industry's first ever diploma in Integrated Marketing catering ...

AIG Life launches first integrated marketing campaign

integrated marketing campaign.

IDM launches integrated marketing communications diploma

LONDON - The Institute of Direct Marketing is launching a new diploma in integrated marketing...coined by Professor Don Schultz, the professor of integrated marketing communications at Northwestern ...

WPP buys integrated marketing firm Direct.com

LONDON – WPP Group has bought a 50.5% stake in US integrated marketing firm Direct.com, which will...Based in Miami, Direct.com provides a range of integrated marketing services from direct marketing ...

IAA Viewpoint: the physics of integrated marketing

integrated marketing through the eyes of some very clever people, writes Alan Rutherford, global chief...truly good at integrated marketing, I'd argue we need to understand on a broader, more comprehensive and ...

DIRECT BRIEF: Marbles launches integrated marketing campaign

Marbles, the HFC Bank-owned personal finance brand, has launched an integrated marketing campaign

NEWS BRIEF: Yahoo! launches integrated marketing campaign

Yahoo! is launching an integrated marketing campaign to promote its personal finance channel. The

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