29 Jul 2011
| by Gemma Charles
Carlsberg UK is launching an interactive TV campaign for its Tuborg lager brand which offers
25 Oct 2010
| by Ben Bold
Debenhams is to launch its first-ever interactive online TV channel that will give viewers style and shopping advice and allow them to purchase goods with a single click on a featured item.
15 Feb 2010
| by Anne Cassidy
LONDON - Sony Computer Entertainment Europe is launching a high-definition interactive TV show for
08 Jan 2009
| by Staff
SAN FRANCISCO - MySpace has launched a widget that allows users to interact with the social networking site directly from their TV.
08 Apr 2008
| by Gareth Jones
LONDON - Despite its perceived failings, the next generation of interactive TV will vindicate its...2000, interactive TV (iTV) has come under fire for being overpriced, over-hyped and largely overlooked ...
01 Apr 2008
| by Media Week
Interactive TV is the most powerful means of driving a consumer purchase despite being one of the...In a recent survey by the DMA, interactive TV topped the league table of ways to generate direct ...
31 Mar 2008
| by Gareth Jones
LONDON - Five has pulled the plug on its interactive TV (iTV) service, meaning viewers will no
14 Aug 2007
| by Andrew McCormick
in interactive TV advertising campaigns. While watching the downloaded content, viewers will see a ...
14 Aug 2007
| by Andrew McCormick
in interactive TV advertising
campaigns. While watching the downloaded content, viewers will see a ...
08 Aug 2007
| by Alex Donohue
launch an interactive TV campaign.