Remembering the Steve 'n' Ax magic
02 Apr 2010
a commercial purpose. We'd launched First Direct with a series of 60-second interactive TV ads ...
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Search results for "Interactive TV"
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Jobs | Agency Showcase | Ad creativeMedia: Double standards - Why media's fostering a spirit of collaboration
16 Apr 2010
activation across web, mobile and interactive TV. On top of this, we acquired the rights for Macleans and its ...
The Years Ahead For ... Digital
08 Jan 2010
passed for interactive TV. It was desperation, really. In practice, "digital" meant the internet. This ...
Media Perspective: Will 2009 go down as the year media sold itself short?
04 Dec 2009 | by Ian Darby, ian.darby@haymarket.com
witness the emergence of a range of media, from Twitter, to interactive TV advertising to iPhone apps ...
Media Headliner: The 27-year-old with the www at his fingertips
26 Jun 2009
as the online equivalent of the 30-second spot or "opt-in, interactive TV". It is his mission to get ...
Annual: The Thinkboxes Shortlist for November 2008 - Pure TV brilliance from November: 2008
12 Dec 2008
, ad-funded programming, interactive TV, internet and mobile TV ads. Up to ten shortlisted entries will be ...
Campaign Promotion: The Thinkboxes Shortlist for October 2008
14 Nov 2008
, ad-funded programming, interactive TV, internet and mobile TV ads. Up to ten shortlisted entries will be ...
IPA Effectiveness Awards 2008: Survival of the Fittest
07 Nov 2008
deployed - ranging from advertising to interactive TV, podcasts and direct marketing. Each model launch ...
The New Demographics: Kids
20 Oct 2008
with a complete stranger, so on the internet and interactive TV, they tend not to click on unknown ads ...
