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Robert Dirskovski retires as DMA's head of interactive media

driving policy in the areas of email and mobile marketing, telemarketing, interactive TV and search ...

Digital Player - Emma Jenkins

marketing manager, interactive TV, P G 1997: IT role at P G 1996: Travelling and teaching English 1995 ...

Ford car maker targets sporty males

launch for the car took place with interactive TV created by Wunderman to collect prospect data. Work was ...

Just Breaking

mail and interactive TV. Huntsman brand Araldite Adhesives has launched an email campaign in which a ...

DMA Focus: DMA View on ... What Britons think about DM

communication they received - from a telephone call or interactive TV advert to an email or SMS message - and ...

DMA Focus: Bulletin Board

the Power of Interactive TV Mainstream TV advertisers recognise the value, measurability and ...

DMA Focus: Bulletin Board

and interactive TV. The DMA is seeking the views of members on key elements of this guidance, which ...

Digital Marketing: Editor's Note: Digital has come of age

tool. Not only does the DMA now have an Email and Interactive TV Council and a mobile marketing ...

Data: Fast moving data

's technology-rich environment is that there are ample opportunities for gathering data. Interactive TV has enabled ...

Think Tank: FMCG warms to DM

correctly. Overlooked iTV Hyams believes interactive TV (iTV) for one is too often overlooked because ...

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