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Digital: This time it's more personal

and interactive TV promotions Social networks are simply another tool in the communications mix ...

Dodge lures drivers with Binky giveaway

moves things on from the activity earlier this year when we used interactive TV. A roadshow is ...

Digital Marketing Manual 2006: How spam is hurting SP

interactive TV, SMS to call centres, and now pervades pretty much every area of SP. It's easy to see why: it ...

Awards: MCCA honours digital's growth in 2006 awards

The three will reward the best web marketing, interactive TV and mobile marketing campaigns. The ...

Licensing: Mobile content: the next big thing

promotion. He adds that the rise of mobile TV will offer yet more opportunities, just as interactive TV is ...

MARKET SURVEY: Music - Motivating with music

cites Coca-Cola's "Txt for Music" campaign as an example. It launched an interactive TV campaign on Sky ...

NEW WIN: Alcone takes £750k Teletext Holidays job

Teletext across a number of interactive TV platforms. Teletext is no longer only an analogue service ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

interactive TV service. With Teletext set to launch on so many platforms, one of the main problems ...

COVER STORY: Information services - Teletext's daily digital push - Teletext is being rebranded to emphasise its move to new digital platforms and is using a daily prize giveaway to build brand and audience awareness. Anna Clarke gets the low down

subscriber magazines and the On interactive TV service. With Teletext set to launch on so many platforms ...

New Static wing for i-TV gaming

interactive TV games a more attractive promotional option for firms....interactive TV games a more attractive promotional option for firms. Called Future Intelligence Group (FIG ...

 

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