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Power 100: 100 to 50

background of building interactive TV company NetPlay TV into a global player bodes well. Commercial ...

P&G's top digital marketer departs

interactive TV platforms. Recently, Jenkins helped engineer P G's sponsorship of Bebo's ground-breaking ...

Sector Insight: Pizza and pasta restaurants

developing web, SMS and interactive TV ordering platforms. Pizza has become a staple of British cuisine ...

McCain diverts TV ad cash to TV2 internet format

LONDON - McCain has announced plans to divert some of its traditional TV budget into an interactive

Harveys heralds iTV SMS activity

interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more

Cadbury draws up global digital strategy

platform to facilitate integrated email, online, mobile and interactive TV activity on a global scale. This ...

Revolution Awards deadline extension

chief medium used. This year, interactive TV has been replaced with affiliates, reflecting the growth ...

Cadbury ad proves draw via Sky iTV service

expanded interactive TV platform. Its ad, created by Fallon, features a primate playing the drums to the ...

Nike wins Campaign Digital gold

Marketing Programme category and the second for its Interactive TV campaign. Other winners included Agency ...

The Work: New campaigns - UK

Exposure: National TV THE LOWDOWN Weapon7 has created an interactive TV campaign for the launch of ...

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