BrandMAX: Silicon Valley will define future of marketing, argues MediaLink's Kassan
21 Sep 2011 | by Sarah Shearman
than the TV ecosystem, which was something that would eventually change as interactive TV became ...
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Search results for "Interactive TV"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Interactive TV"" again in:
Jobs | Agency Showcase | Ad creativeVivaKi strikes exclusive ad deal for Xbox entertainment apps
07 Dec 2011 | by Sarah Shearman
entertainment and interactive TV. It claims to have a network of 35 million users globally, while Ipsos Mori ...
The travelling salesman: Andrew Warner, senior marketing director at Expedia EMEA
28 Jul 2011 | by Loulla-Mae Eleftheriou-Smith
developing the interactive TV offering. This was tested in 1998 but first used during Wimbledon in 2001, when ...
Power 100: 100 to 50
17 May 2011 | by Nicola Clark
background of building interactive TV company NetPlay TV into a global player bodes well. Commercial ...
Editor's comment: Red button's valuable legacy
05 May 2010 | by Gareth Jones
interactive TV because it meant consumers persistent enough to watch his red-button ads really wanted to buy.
Brand Health Check: Vodafone
15 Apr 2009 | by Fiona Ramsay
Weapon7, which launched Orange's Good things should never end' work on interactive TV, how Vodafone can ...
Orange rolls out cyclist phase for 'I am' activity
05 Aug 2008 | by Alison Donnelly
, and online work, also created by Fallon, as well as interactive TV activity, which links into a ...
Digital: Harveys heralds iTV SMS activity
23 Apr 2008
Harveys has claimed that 30% of respondents to an SMS offer it ran as part of an interactive TV
Harveys heralds iTV SMS activity
22 Apr 2008 | by Ed Kemp
interactive TV (iTV) campaign redeemed their mobile vouchers in its stores, making it more than 10 times more
The Revolution Masterclass on mobile marketing
14 Mar 2008
Reuters' portfolio of mobile and interactive TV services for EMEA. He has worked at Reuters for 17 years ...
