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SBC taps Fleishman for help with post-merger rebranding as AT&T

23 Nov 2005 | by Mark Hand

firm Interbrand, which handled the redesign of AT T's logo. Fleishman also worked with the corporate ...

TiVo battles misconceptions about new offering for advertisers

06 Dec 2004 | by Andrew Gordon

gain ground back." But Matthew Cross, brand consultant with Interbrand, disagrees, saying TiVo will ...

After the blockbuster

30 Aug 2004 | by Beth Herskovits

's patent expiry], we no longer pay attention to it," says David Wood, CEO of Interbrand Wood Healthcare ...

Celeb-driven ads generate more news

19 Apr 2002

increased use of celebrities,' said Propeller director Nick Fitzherbert. 'The intensity of inter-brand ...

LONG-RUNNING PR ACCOUNTS: Personal relationships, trust, and a total understanding of a brand's history help agencies build long-standing relationships with their clients. Julia Hood reports

22 Oct 2001 | by JULIA HOOD

across Omnicom, including DDB and Interbrand. "It makes a difference being able to keep it in the ...

NEWS BRIEFS

14 Aug 2000 | by AIMEE GROVE

Joel Goren, 54, as chief marketing officer. Goren joins the company from Interbrand, an ...

THIS WEEK’S BIG QUESTION: Can you still market to the nuclear, two-parent family?

10 Sep 1999 | by SIMON ELLERY

do with changing dietary habits. TOM BLACKETT, Interbrand Newell and Sorrell The ...

Shandwick lands UK education PR

30 Apr 1999 | by SOPHIE BARKER

JWT, and Omnicom-owned Interbrand Newell and Sorrell. Fees for the PR element of the campaign run ...

Focus: Marketing Comms - The faces behind the brand names

16 May 1997 | by DANNY ROGERS

consultancy Interbrand, says the debate about the rise of the corporate brand has been going on for years ...

 

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