Industry verdict: Tesco was right to ditch Value range
05 Apr 2012
Graham Hales, CEO, Interbrand London Q: Has Tesco got its value strategy right with this ...
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Search results for "Interbrand"
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Jobs | Agency Showcase | Ad creativeNissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
still consider Nissan to be a relative minnow. In Interbrand's Best Global Brands survey, Nissan lagged ...
Sector Insight: Food retail
14 Mar 2012 | by Jane Bainbridge
(Interbrand) and leading the supermarkets in the UK, its market share was down to its lowest in seven years ...
Branding Agency of the Year: Interbrand
13 Dec 2011 | by Rachel Barnes
decade for Interbrand , which has been named Marketing's Branding Agency of the Year. Interbrand ...
From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
Willie Walsh. The bad news didn't end there, as Rita Clifton, chairman of Interbrand , pointed out ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
brands across 30 countries. - Interbrand: Its Best Global Brands study extrapolates 'value' from a ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
maintained its number-two position in Interbrand's 2011 brand-valuation survey. Innocent ...
Is conflict a barrier at pitchlist stage?
13 Oct 2011 | by John Tylee
have the same problem with consultants like Millward Brown and Interbrand as they do with creative ...
Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast
04 Oct 2011 | by Matthew Chapman
seen the biggest surge in brand value, according to Interbrand's latest annual global brand report....the price of an iPad. Interbrand chief executive Jez Frampton claims technology companies have ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
Toyota has been named the greenest global brand in a major study by Interbrand that spans the 10
