Consumers co-star in Brand Universe
07 Feb 2007 | by Tonya Garcia
Interbrand. As a brand manager, you have to make sure it s not schizophrenic. But Art Cannon, marketing ...
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Search results for "Interbrand"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Interbrand"" again in:
Jobs | Agency Showcase | Ad creativePut public's interest first in a crisis
11 Oct 2007 | by Jason MacDonald
trusted brand. According to Interbrand s annual global brand value survey, Johnson Johnson is one of the ...
Jury out as MySpace mulls print title
11 Sep 2006 | by Erica Iacono
, global director at Interbrand. However, he adds, the proposition could have implications for the brand ...
Brand battle has publishers aiming high
12 Jun 2006 | by Hamilton Nolan
, a global director at brand and design consultancy Interbrand, says that the first rule of brand ...
Samsung searching for agency to rep four divisions
09 Mar 2006 | by Andrew Gordon
decision by late March. Samsung's brand has soared in recent years. In the most recent Interbrand ranking ...
Brand 2.0
29 Dec 2005 | by Andrew Gordon
why Samsung surpassed Sony for the first time in Interbrand's list of top global brands. As for ...
SBC taps Fleishman for help with post-merger rebranding as AT&T
23 Nov 2005 | by Mark Hand
firm Interbrand, which handled the redesign of AT T's logo. Fleishman also worked with the corporate ...
Tech branding column
22 Nov 2005 | by Andrew Gordon
. When Interbrand released its latest ranking of the top 100 global brands, much was made of the fact ...
TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
gain ground back." But Matthew Cross, brand consultant with Interbrand, disagrees, saying TiVo will ...
