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Consumers co-star in Brand Universe

Interbrand. As a brand manager, you have to make sure it s not schizophrenic. But Art Cannon, marketing ...

Jury out as MySpace mulls print title

, global director at Interbrand. However, he adds, the proposition could have implications for the brand ...

NEWS BRIEFS

Joel Goren, 54, as chief marketing officer. Goren joins the company from Interbrand, an ...

NEWS BRIEFS

Omnicom-owned Interbrand Gerstman + Meyers. REDWOOD SHORES, CA: Miller/Shandwick Technologies has ...

THE POWER OF PR - Brand Building - How Amazon grew its brand, book by book - As Amazon doubles its communications team, Jonah Bloom looks at the role PR has played in the company’s success, and the role it could play in fending off failure

gloss seems to be peeling off the shiny Amazon image. Future obstacles Interbrand ...

 

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