Direct 'needs to be rebranded' to fight poor image
11 Jun 2004 | by Noelle McElhatton,
, according to Rita Clifton, chairman of brand consultancy Interbrand, but what matters is actual practice ...
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Jobs | Agency Showcase | Ad creativeNews Focus: DM Industry - DM 'needs to be rebranded'
30 Jun 2004 | by Noelle McElhatton
Clifton, chairman of brand consultancy Interbrand, but what matters is actual practice. "I would ...
