From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'
07 Dec 2011 | by Rachel Barnes
Willie Walsh. The bad news didn't end there, as Rita Clifton, chairman of Interbrand , pointed out ...
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Search results for "Interbrand"
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Jobs | Agency Showcase | Ad creativeNissan's soaring sales: the strategy behind the success
19 Apr 2012 | by Alex Brownsell
still consider Nissan to be a relative minnow. In Interbrand's Best Global Brands survey, Nissan lagged ...
Helen Edwards on Branding: Devoid of meaning
16 Nov 2011 | by Helen Edwards
brands across 30 countries. - Interbrand: Its Best Global Brands study extrapolates 'value' from a ...
Brand of the Year 2011 shortlist
09 Nov 2011 | by Staff
maintained its number-two position in Interbrand's 2011 brand-valuation survey. Innocent ...
Toyota named greenest brand in the world
27 Jul 2011 | by Gemma Charles
Toyota has been named the greenest global brand in a major study by Interbrand that spans the 10
Brands beware: Tesco's unbranded gamble
16 Jun 2011 | by Rachel Barnes
Abraham, head of consulting at Interbrand. He believes that it is not the likes of Procter Gamble ...
Is nostalgia covering up for a lack of new product development?
28 Apr 2009 | by staff
consulting, Interbrand Current anxiety about the future may have people heading for 'comfort blanket ...
Interbrand's 100 Best Global Brands list includes only three UK brands
19 Sep 2008 | by Staff
LONDON - Only three UK Brands have gained a place on Interbrand's 2008 Best Global Brands list. In...financial data. According to Interbrand, its methodology evaluates brand value in the same way any other ...
Why brands love Bond
09 Sep 2008 | by Joe Thomas
Interbrand. In the latest instalment, which premieres on 29 October, a Ford Ka will feature, albeit in a ...
When brands fake their nationality
04 Mar 2008 | by Jane Simms
executive of Interbrand UK, it is silly to pretend to be something you are not . Provenance and heritage ...
