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Brand battle has publishers aiming high

, a global director at brand and design consultancy Interbrand, says that the first rule of brand ...

Samsung searching for agency to rep four divisions

decision by late March. Samsung's brand has soared in recent years. In the most recent Interbrand ranking ...

Brand 2.0

why Samsung surpassed Sony for the first time in Interbrand's list of top global brands. As for ...

 

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