Consumers co-star in Brand Universe
07 Feb 2007 | by Tonya Garcia
Interbrand. As a brand manager, you have to make sure it s not schizophrenic. But Art Cannon, marketing ...
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Search results for "Interbrand"
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Jobs | Agency Showcase | Ad creativeCoke scores No. 1 ranking in global brand study
22 Sep 2008 | by Frank Washkuch
NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best...ongoing customer demand, image, and customer loyalty. Andy Bateman, Interbrand CEO, said that PR ...
Brand battle has publishers aiming high
12 Jun 2006 | by Hamilton Nolan
, a global director at brand and design consultancy Interbrand, says that the first rule of brand ...
Samsung searching for agency to rep four divisions
09 Mar 2006 | by Andrew Gordon
decision by late March. Samsung's brand has soared in recent years. In the most recent Interbrand ranking ...
GE realizes the value of philanthropy
06 Feb 2006 | by Beth Herskovits
SERVICES AGENCIES (ECOMAGINATION): PR: Edelman Advertising: BBDO Branding: Interbrand ...
Brand 2.0
29 Dec 2005 | by Andrew Gordon
why Samsung surpassed Sony for the first time in Interbrand's list of top global brands. As for ...
SBC taps Fleishman for help with post-merger rebranding as AT&T
23 Nov 2005 | by Mark Hand
firm Interbrand, which handled the redesign of AT T's logo. Fleishman also worked with the corporate ...
TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
gain ground back." But Matthew Cross, brand consultant with Interbrand, disagrees, saying TiVo will ...
ANALYSIS: Client profile - Gillette battles back as cuts start to heal. Gillette is the leader in most of the categories it competes in, yet profits and stock price have fallen in the past two years. How is the world’s number one razor manufacture
10 Jan 2000 | by REBECCA FLASS
, including alkaline batteries, toothbrushes, epilators and pens. Interbrand also ranked Gillette as ...
