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Coke scores No. 1 ranking in global brand study

22 Sep 2008 | by Frank Washkuch

NEW YORK: Coca-Cola, IBM, and Microsoft again took the top three slots, of Interbrand's 2008 Best...ongoing customer demand, image, and customer loyalty. Andy Bateman, Interbrand CEO, said that PR ...

ANALYSIS: Crisis Management - Much-criticized Coke finally pulls out stops/Facing a crisis, Coke acted too slowly for its communications critics. But, Jonah Bloom discovers the soda icon may escape long-term damage

05 Jul 1999 | by JONAH BLOOM

explain the shortfall? According to Interbrand Newell a substantial part of that value is embodied ...

 

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