Search results for "Interbrand"

THE POWER OF PR - Brand Building - How Amazon grew its brand, book by book - As Amazon doubles its communications team, Jonah Bloom looks at the role PR has played in the company’s success, and the role it could play in fending off failure

12 Jul 1999 | by JIM ESKIN, a public affairs strategist

gloss seems to be peeling off the shiny Amazon image. Future obstacles Interbrand ...