Consumers co-star in Brand Universe
07 Feb 2007 | by Tonya Garcia
Interbrand. As a brand manager, you have to make sure it s not schizophrenic. But Art Cannon, marketing ...
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Search results for "Interbrand"
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Jobs | Agency Showcase | Ad creativeValue of press hits varies by industry, study finds
11 Mar 2009 | by Frank Washkuch
The agency, and its research subsidiary Context Analytics, analyzed Interbrand's annual rankings ...
Jury out as MySpace mulls print title
11 Sep 2006 | by Erica Iacono
, global director at Interbrand. However, he adds, the proposition could have implications for the brand ...
Samsung hires MWW Group as AOR for NA headquarters
20 Apr 2006 | by Erica Iacono
seen a surge in its brand reputation. In the most recent Interbrand ranking, Samsung was in the top 20 ...
Samsung searching for agency to rep four divisions
09 Mar 2006 | by Andrew Gordon
decision by late March. Samsung's brand has soared in recent years. In the most recent Interbrand ranking ...
Brand 2.0
29 Dec 2005 | by Andrew Gordon
why Samsung surpassed Sony for the first time in Interbrand's list of top global brands. As for ...
SBC taps Fleishman for help with post-merger rebranding as AT&T
23 Nov 2005 | by Mark Hand
firm Interbrand, which handled the redesign of AT T's logo. Fleishman also worked with the corporate ...
Tech branding column
22 Nov 2005 | by Andrew Gordon
. When Interbrand released its latest ranking of the top 100 global brands, much was made of the fact ...
TiVo battles misconceptions about new offering for advertisers
06 Dec 2004 | by Andrew Gordon
gain ground back." But Matthew Cross, brand consultant with Interbrand, disagrees, saying TiVo will ...
