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Nissan's soaring sales: the strategy behind the success

still consider Nissan to be a relative minnow. In Interbrand's Best Global Brands survey, Nissan lagged ...

Toyota named greenest brand in the world

Toyota has been named the greenest global brand in a major study by Interbrand that spans the 10

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google and...value under a new business model and brand platform", according to Interbrand. One of the strongest ...

Breakdown recovery

branding consultancy Interbrand London, thinks so. 'Automotive companies, especially the Asian acquirers ...

Interbrand's Top 100 global brands 2009

LONDON - Google has notched up the biggest rise in brand value, according to Interbrand's latest

Financial brands hardest hit in Interbrand's global survey

% more than Toyota would usually spend on marketing in a quarter. Rita Clifton, chairman of Interbrand ...

Vauxhall: On the brand scrapheap?

Director of Interbrand..... Graham Hales is Managing Director of Interbrand ...

Car marques plot low-cost ranges

Interbrand's branding director, Graham Hales. 'Automotive brands have got to the point where prestige has ...

Interbrand's 100 Best Global Brands list includes only three UK brands

LONDON - Only three UK Brands have gained a place on Interbrand's 2008 Best Global Brands list. In...financial data. According to Interbrand, its methodology evaluates brand value in the same way any other ...

Why brands love Bond

Interbrand. In the latest instalment, which premieres on 29 October, a Ford Ka will feature, albeit in a ...

 

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