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Sector Insight: Food retail

(Interbrand) and leading the supermarkets in the UK, its market share was down to its lowest in seven years ...

From Heston Blumenthal to Keith Weed, their message is: 'take risks, or don't compete at all'

Willie Walsh. The bad news didn't end there, as Rita Clifton, chairman of Interbrand , pointed out ...

Brand of the Year 2011 shortlist

maintained its number-two position in Interbrand's 2011 brand-valuation survey. Innocent ...

Interbrand's top 100 global brands 2011: Coca-Cola still top but Apple gaining fast

seen the biggest surge in brand value, according to Interbrand's latest annual global brand report....the price of an iPad. Interbrand chief executive Jez Frampton claims technology companies have ...

Brands beware: Tesco's unbranded gamble

Abraham, head of consulting at Interbrand. He believes that it is not the likes of Procter Gamble ...

Editor's Comment: Coca-Cola's life lessons

American brand par excellence, and the world's most valuable, according to Interbrand.

Opinion: The Marketing Society Forum - Should brands be more realistic about their positioning?

FRAMPTON, GROUP CHIEF EXECUTIVE, INTERBRAND A brand's positioning should always be realistic, but that ...

An equitable balance

Graham Hales, chief executive of Interbrand London, notes that Langholm Capital, which has owned Bart ...

BEST GLOBAL BRANDS 2010: Apple fails to break into top flight

Best Global Brands survey from Interbrand, some way behind the less fashionable IBM, Google and...value under a new business model and brand platform", according to Interbrand. One of the strongest ...

Selling with the enemy

campaign. Graham Hales, managing director at branding consultancy, Interbrand, argues that the retail ...

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