Cheap frills
21 Sep 2010 | by Loulla-Mae Eleftheriou-Smith
, brand strategy director at consultancy Interbrand. Nonetheless, he believes the airline could improve ...
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Search results for "Interbrand"
Subscribe to our RSSWere you hoping to find a job, event, or A-list entry? Search for ""Interbrand"" again in:
Jobs | Agency Showcase | Ad creativeBrand of the Year 2011 shortlist
09 Nov 2011 | by Staff
maintained its number-two position in Interbrand's 2011 brand-valuation survey. Innocent ...
Tories plan to overhaul English tourism bodies
07 Apr 2009 | by Alex Brownsell
Ellwood, head of consulting at branding agency Interbrand, said the proposals could benefit tourists. 'It ...
Top hotels urged to alter marketing strategy
17 Mar 2009 | by Alex Brownsell
accessible.' Interbrand's head of consulting, Iain Ellwood, said Hilton and InterContinental Hotels Group ...
Branding: Brand in the news - easyJet
27 Aug 2008 | by Andrea Basunti, Consultant, Interbrand
The recent dispute between easyGroup and its subsidiary, easyJet, about the airline's licensing agreement, which imposes a 25% limit on its revenues from non-flying activities, highlights a bigger issue: the need to define the core of the brand before chasing profit.
Virgin's challenger image shines in failed Northern Rock bid
26 Feb 2008 | by Jane Simms
officer at Interbrand. The public has given Branson time to get the train service right, but they would ...
Beyond advertising
23 Nov 2007
industry when it launched. So how does the branding consultancy Interbrand view ad agencies taking on the ...
Media: Africa travel channel debuts
14 Nov 2007 | by Nicola Clark
commerce. Southern Africa Direct has hired Interbrand to create branding and idents to support the launch ...
Holiday Inn updates identity
31 Oct 2007 | by Jennifer Whitehead
Americas. IHG has been working with Interbrand in the US to develop the branding, while Landis provided ...
InterContinental plans $1bn rebrand of Holiday Inn chain
25 Oct 2007 | by Nikki Sandison
Interbrand, of its Holiday Inn chain, which will be the first major overhaul in its 55 year history..... The plans have been developed by branding consultancy Interbrand with consumer insights from Landis ...
