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In the Hot Seat: Jane Asscher

agency to be spreading its wings. But 23Red chairman and managing partner Jane Asscher is adamant that ...

Think BR: It's time for brands to take action

Brands are sometimes guilty of overthinking and underdoing, writes Jane Asscher, managing partner...prompt action who will engage prospects and convert them to customers more effectively. Jane Asscher ...

Think BR: Ethical consumer trends

With an increasing consumer focus on brand ethics, Jane Asscher, chairman and managing partner, 23...customers. Jane Asscher, chairman and managing partner, 23red ...

Think BR: New Year's revolution

What are the simple 'dos' that will bring about change in your 2013, asks Jane Asscher, managing...remind you of your most important resolution for 2013. Happy Do Year. Jane Asscher, managing ...

VOX POP SEX DISCRIMINATION: Women now form the majority of the workforce, so why are the highest levels of the SP industry still dominated by men?

Jane Asscher, Chairman, 23Red

The third age of branding: actions speak louder than words

government, unions, shareholders and customers. Jane Asscher is managing partner and chairman of 23red ...

Retail choice: Jasper Conran

More than just a chance to display your range or align your brand with a prestigious address, today's flagship stores are about creating an experience - and the bigger, the better. The stakes are high: get it right and the positive impact will be clear from the column inches in the style press; get...

DIRECT: Design Choice - Kit Kat

There are constants in life you can take comfort in. Re-runs of your favourite movie, an old T-shirt, eating a Kit Kat. The familiar Kit Kat logo has remained fundamentally unchanged since 1937. The white and red paper sleeve slides across to reveal the silver foil. You then run your nail...

MARKETING MIX: LETTERS; Easyjet has feet firmly on ground

From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client director, TBWA

MARKETING MIX: LETTERS; Flying high with agencies’ input

From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services...From Jane Asscher, managing director, Tequila UK, London W2 and Andrew Ward, client services ...

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